Market Assessment of Pear Varieties in Serbia Using Fuzzy CRADIS and CRITIC Methods

The research deals with the market assessment of pear varieties in Serbia. Market represents willingness customers to consume a certain fruit or variety. This applies based on expert decision making. Together experts, criteria and pears used are determined. Ten six that mostly grown Serbia used. Experts evaluated linguistic values according selected criteria. Based these values, using fuzzy logic, weights first determined CRITIC method (criteria importance through intercriteria correlation), ranked CRADIS (compromise ranking alternatives from distance ideal solution). obtained results show highest rated Konferans Viljamovka, while lowest variety is Šampionka. Sensitivity analysis confirms results. will help cultivators vendors choose those achieve best study conducted provide guidelines for use methods marketing growing.